The AI visibility standard for hotels

How visible is
your hotel to AI?

The next guest journey starts with a question.
Make sure your hotel is ready to be part of the answer.

Understand how clearly your website communicates with AI systems — and where there’s room to improve.

URL

Free beta · No account needed · 20 transparent checks

A CLEARER PICTURE OF YOUR PROPERTY
TRAVMETRIC REPORTIllustrative example
M

The Meridian Hotel

Example property · meridian.example

78out of 100
TRAVMETRIC SCORE

A strong foundation.

A few focused changes could make your hotel’s information clearer.

Room to grow
Discoverability
88
Property clarity
76
Structured information
64
Answer readiness
84
EXAMPLE NEXT STEP

Make your amenities machine-readable.

Demo data only. Not a live assessment or an AI ranking.

Clarity is your advantage.Turn website signals into a plan.
BUILT FOR THE NEXT ERA OF HOSPITALITY

One framework.
Every kind of hospitality.

Independent hotelsBoutique staysHotel groupsHospitality agencies

LESS GUESSWORK. MORE DIRECTION.

From a website URL
to a clearer way forward.

You put care into every guest experience.
Bring that same care to how your hotel
is understood online.

01

Start with your website

Enter your hotel’s public URL. No installation, plugins, or changes to your website to get started.

02

See the bigger picture

Twenty transparent checks bring one page’s key readiness signals into an understandable beta score.

03

Know what to work on

Use practical recommendations to help your team improve the information travelers and AI systems find.

The free beta checks one public HTML page. JavaScript rendering, full-site crawls, and actual AI recommendation tracking are outside its scope.

BEYOND BEING FOUND

Being understood
is the next step.

A beautiful website is only part of the picture. TravMetric’s proposed framework looks at the information beneath the surface.

Explore the four dimensions

Our ambition is a common language for hotel AI readiness. An independent framework, with no affiliation to AI providers.

01

Discoverability

Can crawlers access your hotel’s essential pages and find the information that matters?

Crawl access · page structure · indexability
02

Property clarity

Is it clear who you are, where you are, and what makes your property a good fit?

Hotel identity · amenities · location
03

Structured information

Is your hotel information organized in a way that machines can reliably interpret?

Hotel schema · entity signals · consistency
04

Answer readiness

Does your website give clear, useful answers to the questions travelers actually ask?

Useful content · FAQs · travel context

MADE FOR HOTEL TEAMS

A clearer view.
More confident next steps.

Spend less time wondering what matters.
Give your website improvements a shared direction.

Find the gaps that hide in plain sight.

Surface missing property details, unclear amenities, and information that is hard for machines to interpret.

Give your team a practical starting point.

Bring marketing, content, and web teams around a common checklist of improvements to investigate.

Build a foundation you can improve.

Make your hotel information more useful today, with a framework designed for ongoing review as AI evolves.

CONTEXT, WITHOUT THE GUESSWORK

A benchmark starts
with a baseline.

Know what is being measured before comparing the numbers. Our approach puts understandable signals before a headline score.

Explore your starting point
01

Explainable by design

Four defined dimensions, with the reasoning behind each check intended to be visible.

02

Progress over promises

A framework for improving your website’s information, without guarantees of AI placement.

03

Evidence before comparisons

No industry averages or hotel rankings until a real, documented dataset supports them.

A STARTING POINT FOR EVERY PROPERTY

Start curious. Grow with clarity.

From a first look to a portfolio-wide view.

FREE BETA AVAILABLE · PAID PLANS COMING LATER

Free

Find your starting point.

€0/mo

A first look, at no cost

  • An introductory website check
  • Score overview
  • Key improvement opportunities

Verified

Build a clearer hotel identity.

€19/mo

Planned monthly subscription

  • Everything in Free
  • Property identity verification
  • Property information checklist

Business

Bring your team together.

€99/mo

Planned monthly subscription

  • Everything in Pro
  • Multi-property overview
  • Team access & reporting

Agency

A wider view for your clients.

€249/mo

Planned monthly subscription

  • Everything in Business
  • Client portfolio workspace
  • Shareable client reports
Pricing and features are a preview and may change before launch. Property limits and tax details will be confirmed at launch. No checkout or paid subscription is active.

FOR HOSPITALITY AGENCIES

Your expertise.
A broader perspective.

Make AI readiness part of your client conversations. The planned Agency workspace brings multiple properties into one view, with recommendations you can turn into meaningful work.

Explore the Agency plan

Portfolio tools and client reports are in development.

Portfolio overviewCONCEPT PREVIEW
EXAMPLE PROPERTYREADINESS SCORE
M
The MeridianBoutique hotel
78/100
H
Harbour HouseCity hotel
65/100
A
Alpine RetreatMountain resort
82/100
Fictional properties · Illustrative scores

A LITTLE MORE CLARITY

Good questions.
Straight answers.

Understanding the possibilities
starts with understanding the limits.

What is a TravMetric Score?

It is a beta readiness score based on 20 equally weighted checks of one public HTML page. Each met check contributes five points. It covers discoverability, property clarity, structured information, and answer readiness. These are TravMetric heuristics, not independently validated industry standards or a measurement of actual AI visibility. The hero report is illustrative; your live results appear separately after a scan.

Will a higher score make ChatGPT recommend my hotel?

No score can guarantee a recommendation, ranking, or placement in ChatGPT or any other AI service. TravMetric is designed to help you improve the information on your own website. Each AI service makes its own decisions and may use other sources.

What does the free check do today?

It retrieves the public page you enter, checks its robots.txt rules, and analyzes the received HTML. It does not execute JavaScript, sign in, bypass access restrictions, or crawl your entire website. Results include the scoring breakdown, evidence, and next steps. Reports are not saved in a report database; normal hosting logs may apply. The scanned website sees requests from TravMetricBot.

Is this a replacement for SEO?

No. Good search foundations still matter. TravMetric focuses on the clarity and machine readability of hotel information, complementing your existing SEO, content, and direct-booking work.

Can I use it for multiple hotels or agency clients?

That is the direction of the planned Business and Agency plans: a shared view of properties, consistent checks, and reports you can use with your team or clients. These features are not available in this preview.

Are the paid plans available?

Not yet. The prices shown are a preview of planned monthly subscriptions in euros, not an offer to purchase. Features, property limits, tax treatment, and final pricing will be confirmed before launch. No payment or registration is collected on this page.

THE NEXT CHAPTER OF HOTEL DISCOVERY

Your hotel has a story.
Help AI understand it.

Check my TravMetric Score

Start with a free live check. Build from there.